Mercedes Benz Fashion Week Australia Wrap Up

bec & bridge - Islands of the Mediterranean inspired collection

And so comes to a close, the most anticipated week of the Australian Fashion calendar. Mercedes Benz Fashion Week Australia (MBFWA) is an internationally acclaimed fashion event, showcasing the latest collections from Australian and international designers. Sydney played host to the playground of designers, models and fashion personalities who flew in for the Australian event.  The weeklong fashion event held approximately 50 catwalk shows, alongside numerous before and after parties, making MBFWA the ultimate destination for fashion crazed individuals. Held in the Overseas Passenger Terminal at Sydney’s Circular Quay, the iconic harbor provided a perfect setting for the designer and street style catwalks alike.

The line-up of designers this year included Alice McCall, Bec & Bridge, Carl Kapp, Dylan Cooper, Ellery, Ksubi and Lisa Ho to name a few.  Obvious trends surfaced from the array of collections.  Trending for next season includes neon brights, digital prints and obscure textured materials.  The spectrum of trends showcased did not disappoint.

Alice McCall’s Scandinavian doll inspired collection was a standout.  The intricate floral designs printed across white dresses, reflected the dramatic theme of the collection, differing from their usual clean line designs.

Alice McCall Spring/Summer 12/13 collection

The fashion however extended far beyond the catwalk, with the guest’s street style proving just as entertaining as the designer collections themselves.  Sydney fashion blogger, Jessica Stein made an entrance in a colour splattered Camilla and Marc suit.  Whilst Ilona Hamer, Vogue Australia junior fashion editor, opted for an all black ensemble in a sophisticated calf length Christopher Esber leather skirt and Ellery top.

Wearing: Camilla and Marc suit, Zara top, Asos shoes and Proenza Schouler bag

Wearing: Christopher Esber skirt, Ellery top, Alexander Wang shoes, Emilio Pucci bag and Givenchy earring.

Guests of this year’s event differed to that of previous years, as upcoming faces of the fashion industry made their debuts.  Fashion vetrens, including Marie Claire’s Fashion editor Kate Harrowsmith, and Harper’s Bazaar’s Edwina McCann, were mixed between Bloggers, Pinners, Instagramers and Tweeters, all equipped with phones and cameras to capture exclusive content for their online followers. The typical front row packed of celebrities and magazine editors was less apparent this year with the coveted spots becoming open to the new faces of the fashion industry.  The public’s increased engagement with social media has been recognised, with citizen journalists gaining access to highly esteemed fashion events both locally and internationally.

With the prominent fashion Bloggers and industry professionals strutting their hottest heels, this event proved the ultimate fashion experience.

Bella Pierri

Bella is a lover of all things fashion. Currently majoring in Media and Communications she has found a love for blogs and engaging with alternate media forms. Labelled by her friends and family as 'the next Anna Wintour', Bella's lifelong dream is to be the editor-of-chief of her very own high fashion magazine. Until then, she channels her undying love of fashion into writing stylish pieces for Melbourne Riff Raff.

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